Photos! - Marketing Workshop

Carl Lennertz, vice president, marketing/ independent retailing, HarperCollins Publishers, leads the week-long Marketing Workshop. Students also hear from numerous other marketing professionals and form small publishing groups to create a marketing plan for their "Universal Press."

Carl Lennertz enjoys socializing with student Alex Campbell at one of our regular picnic dinners.

Kathleen Spinelli, partner, Brands-to-Books, Inc, chats with Carolyn Schwartz, deputy director, creative marketing, Bantam Dell Publishing Group, and Elizabeth Geiser.

Elizabeth Geiser, Joyce Meskis and Carl Lennertz kicking off the marketing workshop at the Tattered Cover Book Store.

Dave Cator, Eastern Advertising Director for Coastal Living Magazine, talks about how advertising works in the magazine business.